- Project Name: Pitch@Palace China
- Date: 2017–2019
- Venues: Beijing, Shanghai, London
- Partners: Duke of York’s Entrepreneurship Platform, Tsinghua Holdings
- Official Report: “Pitch@Palace China” Showcases New Progress in UK–China Innovation Cooperation
Project Background
“Pitch@Palace China” is the Chinese edition of the Pitch@Palace entrepreneurship accelerator programme initiated by HRH Prince Andrew, Duke of York. The competition aims to connect outstanding Chinese start-up teams with global resources, gaining investment and cooperation opportunities in the UK and international markets. Through regional competitions in Beijing, Shanghai, and the final in London, the event has strengthened UK–China collaboration in innovation and entrepreneurship.
Main Topics and Highlights
- Start-up Showcase: Providing Chinese start-up teams with a stage to directly engage with international investors.
- Innovation Collaboration: Promoting UK–China cooperation in technology, healthcare, education, and artificial intelligence.
- International Networking: Winning teams were invited to the UK for in-depth exchanges and access to the global start-up ecosystem.
BHIG’s Role and Value
As the local execution and PR partner of the competition, BHIG provided full support:
- Event Delivery: Organising schedules, venue setup, guest reception, and process management.
- International Connectivity: Facilitating connections between participating start-ups and UK investors and incubation platforms.
- Media Promotion: Supporting competition coverage in both Chinese and UK media outlets.
- Start-up Ecosystem Linkage: Promoting collaborations between multiple Chinese start-ups and UK accelerators.