- Project Name: The 15th World Chinese Entrepreneurs Convention
- Date: 21–24 October 2019
- Venue: ExCeL London International Convention Centre
- Partner: UK Chinese Business Association (UKCBA)
- Official Report: The 15th World Chinese Entrepreneurs Convention – The Chinese Government Website
Project Background
The World Chinese Entrepreneurs Convention (WCEC), founded in 1991 and held biennially, is one of the most influential global gatherings of Chinese entrepreneurs. The 15th Convention was held in London, UK, from 21–24 October 2019, marking the first time the event took place in Europe. With the theme “New Global Pattern, New Opportunities for Chinese Entrepreneurs,” it attracted over 2,500 business leaders and entrepreneurs from nearly 60 countries and regions worldwide.
Main Topics and Highlights
- Global Economic Cooperation: Focus on China–UK and China–Europe cooperation in finance, technology, education, and the cultural & creative industries.
- Emerging Industry Trends: Discussions on opportunities in cutting-edge areas such as Artificial Intelligence, 5G, and the Internet of Things.
- High-level Participation: Attendees included HRH Prince Andrew, Duke of York, Chinese Ambassador to the UK Liu Xiaoming, and leading British political and business figures at the opening ceremony.
BHIG’s Role and Value
As the exclusive event management and public relations partner, BHIG was fully responsible for:
- Event Planning & Execution: Including venue setup, agenda coordination, guest reception, and protocol services.
- Branding & Media Communication: Developing PR strategies and enhancing the Convention’s visibility in mainstream Chinese and UK media.
- China–UK Resource Bridging: Facilitating cooperation between Chinese entrepreneurs and UK institutions, driving multiple trade, investment, and cultural exchange initiatives.
- On-site Management: Ensuring the smooth running of the opening ceremony, parallel forums, and various supporting events.